Peter O'Sullivan On Blogger: February 2021

Tuesday, February 9, 2021

Businesses Look to Social Media

A San Francisco-based team leader and sales professional, Peter O'Sullivan served as a senior director of the Western region with Quantcast, Inc. for three years. In this role, Peter O'Sullivan of San Francisco led a sales and account management team that provided online advertising to multiple Fortune 500 enterprise-level companies.

The internet, especially social media, has provided many benefits to businesses in recent years. Specifically, advertising on social media has allowed businesses to create awareness of their brands, improve sales, and build customer loyalty. Today, most businesses only consider the aforementioned approach when it comes to advertising due to the relatively low cost to functionality ratio of the internet. This is, however, not the only way to expand a business using the internet.

Ideally, an approach to expanding a business is to get their products and services advertised on websites that share business information for their location. Many SEO services offer this to clients. Sponsoring events and posting them on social media is another clever way for companies to get mentioned in press releases.

Tuesday, February 2, 2021

About ThinkLA and its Mission

A sales professional and accomplished team leader who resides in San Francisco, California, Peter O'Sullivan works in the Global Client and Category Group at Facebook. For over two decades, Peter O'Sullivan has dedicated resourceful efforts to building superior sales and account management teams in San Francisco. In 2015, he spoke at the ThinkLA auto breakfast.

Based in Southern California, ThinkLA is an online marketing association dedicated to inspiring and elevating awareness of the impact of Los Angeles' innovation and creativity on national businesses. ThinkLA connects the community through philanthropic, social, and educational events that foster relationships and networking. ThinkLA members are involved in diverse areas of the industry such as publishers, brand makers, print and online media companies, ad-tech companies, and advertising/marketing/digital agencies.

ThinkLA showcases result-oriented and innovative marketing ideas to increase members' collective knowledge and drive growth and future success. Through education, advocacy, networking, and outreach, ThinkLA aims to pioneer innovative business solutions in Los Angeles and expand existing businesses. This will help strengthen Los Angeles' business impact awareness and also its identity among national marketers.

About Peter O'Sullivan

A resident of San Francisco, California, Peter O’Sullivan received a bachelor’s degree in history and political science from Saint Anselm College more than 25 years ago. While in school, he spent his last 2 years leading the institution’s history society and playing on the school’s rugby team. From Saint Anselm College, Peter O’Sullivan joined Ziff-Davis Publishing Company in San Francisco. During the 4 years he worked for the business, he was awarded the Chairman’s Club Gold Award for the company’s top 5 percent of worldwide salespeople.

Following his tenure at Ziff-Davis, he joined Geocities as the San Francisco Bay Area sales manager. Despite holding this position for only a year, he hired 10 salespeople and more than doubled revenue between 1998 and 1999. He subsequently held such positions as western advertising director for Internet Appliance Network, chief revenue officer for Twelvefold Media, and area vice president of the western region for Quantcast.

These positions led to extensive experience in sales management that Mr. O’Sullivan brought with him to his current role as category lead of technology at Facebook. In his present position, he is responsible for communicating with and motivating team members around the world. He also maintains an active role with different charitable and for-profit organizations. He serves on the board of advisors for the Ronald McDonald House, and also regularly attends media advertising events and Digiday advertising conferences.