Businesses Look to Social Media

A San Francisco-based team leader and sales professional, Peter O'Sullivan served as a senior director of the Western region with Quantcast, Inc. for three years. In this role, Peter O'Sullivan of San Francisco led a sales and account management team that provided online advertising to multiple Fortune 500 enterprise-level companies.

The internet, especially social media, has provided many benefits to businesses in recent years. Specifically, advertising on social media has allowed businesses to create awareness of their brands, improve sales, and build customer loyalty. Today, most businesses only consider the aforementioned approach when it comes to advertising due to the relatively low cost to functionality ratio of the internet. This is, however, not the only way to expand a business using the internet.

Ideally, an approach to expanding a business is to get their products and services advertised on websites that share business information for their location. Many SEO services offer this to clients. Sponsoring events and posting them on social media is another clever way for companies to get mentioned in press releases.  

About ThinkLA and its Mission

A sales professional and accomplished team leader who resides in San Francisco, California, Peter O'Sullivan works in the Global Client and Category Group at Facebook. For over two decades, Peter O'Sullivan has dedicated resourceful efforts to building superior sales and account management teams in San Francisco. In 2015, he spoke at the ThinkLA auto breakfast.

Based in Southern California, ThinkLA is an online marketing association dedicated to inspiring and elevating awareness of the impact of Los Angeles' innovation and creativity on national businesses. ThinkLA connects the community through philanthropic, social, and educational events that foster relationships and networking. ThinkLA members are involved in diverse areas of the industry such as publishers, brand makers, print and online media companies, ad-tech companies, and advertising/marketing/digital agencies.

ThinkLA showcases result-oriented and innovative marketing ideas to increase members' collective knowledge and drive growth and future success. Through education, advocacy, networking, and outreach, ThinkLA aims to pioneer innovative business solutions in Los Angeles and expand existing businesses. This will help strengthen Los Angeles' business impact awareness and also its identity among national marketers.

The Ronald McDonald House Program

San Francisco resident Peter O'Sullivan is a category lead for Facebook, working in the global accounts and categories section. His duties include achieving quarterly revenue targets as well as hiring, training, and motivating his team of global client partners and global solutions managers. In addition to his professional responsibilities, Peter O'Sullivan serves on the board of the San Francisco chapter of the Ronald McDonald House Charities (RMHC).

With over 600 facilities worldwide, nonprofit RMHC seeks to help those who need housing while their child receives medical treatment. In addition to private and corporate donors, RMHC also has over half a million volunteers. One of the main programs it offers is the Ronald McDonald House program, which provides housing and support for families traveling for pediatric medical care. While individual charters run a little different to best suit their needs, RMHC ensures that every accepted family can stay there, regardless of their ability to pay, although some do choose to donate a nominal daily sum.

As well as providing housing close to hospitals, the program often also includes access to other resources such as recreational activities, sibling support services, and accredited educational programs. Aimed at creating a holistic support system for the entire family, the program also provides meals and play times for children.

A Look at the Professional Benefits of Digiday+

A former vice president of sales at Quantcast in San Francisco, sales executive Peter O'Sullivan currently serves as the technology category lead for Facebook. To supplement his professional work in San Francisco, Peter O'Sullivan regularly attends industry events such as media advertising events and Digiday Advertising conferences.

Since its founding in 2008, Digiday has published high-quality daily news and articles for professionals in the advertising, publishing, and media industries. In addition to creating daily content, the organization hosts a wide range of marketing forums, summits, and virtual events that cover topics such as modern retail and the future of work. Moreover, Digiday offers enhanced resources and benefits through its Digiday+ program.

A subscription-based service, Digiday+ helps media and marketing leaders gain an edge by staying more informed and more connected. The service offers unlimited Digiday content in addition to a range of exclusive analyses and insights designed to inform decision-making and help navigate industry dynamics. Moreover, subscribers enjoy exclusive content, original research, practical reports and guides, and live digital events such as weekly Plus Talks and virtual networking opportunities.

For further information on Digiday+, visit www.digiday.com.